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The Customer Research Most Likely To Lead to Growth

UX research leads Cindy Alvarez (GitHub), Celeste Ridlen (Airbnb), Vanessa Van Schyndel (Figma), and Grace Vorreuter (GitHub) shared top lessons for how to do user research that leads to truly differentiated user experiences. Below are key takeaways. Watch the full panel discussion here . Sometimes companies that tout being customer driven don’t tell their teams why they need to be customer …

Viable Team

Viable Team

Staff

On Demand Webinar: The Customer Research Most Likely to Grow Your Business

Is learning what your customers think always worth the investment? Surprisingly, not everyone's convinced. For decades, companies have …

Viable Team

Viable Team

Staff

Use Zapier Integrations to Automate Qualitative Analysis with Viable

Getting feedback data into Viable for analysis is easy: you can connect Zendesk, Delighted, Intercom, and Front directly in just two clicks …

Viable Team

Viable Team

Staff

We raised funding to automate qualitative analysis!

Today we announced that we raised $3.9 million in pre-seed and seed funding to automate qualitative analysis for businesses. Read the press …

Viable Team

Viable Team

Staff

Churn analysis: a practical guide

A leaky bucket in business lingo means you’re losing customers. Every company has some customer churn. A significant amount of churn can be …

Viable Team

Viable Team

Staff

Why we built a GPT-3 app

If you’re thinking about building a GPT-3 app, this overview of how we did it might be useful. We cover how GPT-3 has been core to Viable …

Viable Team

Viable Team

Staff

A business guide to text analysis

Text analysis is the process of identifying meaning from text in a methodical way. It’s often done with sophisticated algorithms and …

Viable Team

Viable Team

Staff

A practical guide to user experience research

One of the fastest growing fields in business is user experience research. Why? Because more companies are developing a voice of the …

Viable Team

Viable Team

Staff

How to analyze survey data - part 2

In part 1 of our guide on how to analyze customer surveys, we covered why customer surveys matter, what they look like, and how to set them …

Viable Team

Viable Team

Staff

How to analyze survey data - part 1

Feedback loops—what your customers think, feel, or do as they interact with your product—are critical to product development and business …

Viable Team

Viable Team

Staff

How companies analyze customer feedback

A sample of ~800 questions asked in Viable by more than 60 companies told us what companies most want to know from their customers. Based …

Viable Team

Viable Team

Staff

Jeff Erickson, Chief product officer and co-founder of Viable

I’m Jeff Erickson. I’m the chief product officer at Viable and also the co-founder. I’m based in Napa, California. We’re actually identical …

Viable Team

Viable Team

Staff

Shorten feedback loops with immediate insights from customer feedback

Customer-centric companies want to shorten feedback loops as product release cycles get shorter and shorter. How can businesses get …

Viable Team

Viable Team

Staff

Five ways to build a voice of the customer mentality

Your customers are talking to you. How do you get your entire organization to listen? To adopt a voice of the customer approach, you’ll …

Viable Team

Viable Team

Staff

Dan Erickson, CEO and co-founder of Viable

I’m Dan, CEO and co-founder of Viable, an analytics tool for getting immediate insights out of customer feedback. I grew up in Portland, …

Viable Team

Viable Team

Staff

Your waitlist, onboarding, and free trial are perfect for doing user research

Sales and marketing teams are great at doing user research with future customers. Sales teams use online forms to see if there's a good fit …

Viable Team

Viable Team

Staff

How Viable works: productizing GPT-3 and in-house systems for automated text analysis

Viable is designed to address the problem of too much qualitative feedback and not enough time to read through it all. To this end, we …

Viable Team

Viable Team

Staff

How support requests and product feedback work together

Your customers share their feedback with you via surveys , support requests, chatbot interactions, social media engagement, and app store …

Viable Team

Viable Team

Staff

Why we built Viable

My cofounder and I have been building products for the better part of 15 years now. From starting a consulting agency at the age of 18, to …

Daniel Erickson

Daniel Erickson

CEO

4 ways product managers can use qualitative data in customer feedback

As a product manager, you aim to be data driven in your product decisions and you want customer insights to inform your strategy. When …

Viable Team

Viable Team

Staff

A starter guide for customer insights analysis

What do customers love—and hate—about your products? Where are they most likely to give up during the ordering process? How does the …

Viable Team

Viable Team

Staff

3-part framework for tackling customer complaints

The quality of your customer experience can make or break your company. Today nearly three-quarters of U.S. consumers say they consider …

Viable Team

Viable Team

Staff

How advanced language models will help us be more customer-centric

Qualitative data adds rich context to any decision-making process, in ways that quantitative data cannot. But first it has to be structured …

Viable Team

Viable Team

Staff

How sales and customer success teams use Viable

Closing deals is much easier when you know what current customers value most. Your current customers’ positive experiences are strong proof …

Viable Team

Viable Team

Staff

How Product managers and marketers use Viable

Product managers and marketers do their best work when they understand customers well. Customer research studies are great for learning …

Viable Team

Viable Team

Staff

How customer support teams use Viable

Customer support teams are frequently asked by their colleagues to answer all kinds of questions about customers. The questions can get …

Viable Team

Viable Team

Staff

Introducing Viable

You've got a lot of customer feedback living in your support tickets from apps like Zendesk and Intercom. Someone at your company spends …

Daniel Erickson

Daniel Erickson

CEO