Closing deals is much easier when you know what current customers value most. Your current customers’ positive experiences are strong proof points that help prospects better understand your value proposition.
But getting applicable examples for every pitch takes a lot of time and manual effort. As a sales professional, you’d typically ask your customer support counterparts to pull relevant examples. If their bandwidth is limited, they may not get to it in time for your next prospect call.
Multiply this by dozens of unique prospect opportunities and your chances of getting the examples you need dwindle fast.
Viable helps you quickly pull multiple positive proof points from existing customer feedback data in a self-serve way. Tap into all feedback channels at once by asking questions such as “what features are customers most excited about?” and then tailor the question as needed:
“What features get enterprise customers excited?”
“What do healthcare users like most about our flagship product?”
“Which customers like our compliance solutions most?”
“What delights IT directors who use our product?”
“What do retail customers like about our a la carte offerings?”
Viable will search all customer feedback and provide a summarized answer. Instantly. No manual effort required from customer support or anyone else.
You can also filter existing feedback by customer sentiment or emotion. Consider this customer feedback example:
“I’m excited about the new accounting feature because it helps me power through my daily tasks much faster!”
Viable would tag this piece of feedback as positive (sentiment) and demonstrating excitement (emotion). You can zero in on what’s working best for customers and back up your pitch with quantifiable data.
For customer success managers, Viable can help you prepare for an upcoming conversation. You can brush up on the latest from a specific customer ahead of a call.
Let’s say you’re about to present the next version of your bookmarks feature to Acme Inc, one of your customers. Before the meeting, you ask in Viable: “how can we make bookmarks better for Acme Inc?” The answer summarizes their concerns, which you know the upcoming version of bookmarks will address; but you share the answer with your product management colleague to brainstorm objection handlers for elements that won’t be addressed in this release.
Insights from aggregated and pre-sorted customer feedback can help you tailor conversations with prospects and current customers. And it’s right at your fingertips.
Viable Team
Staff
Last Updated: 12/16/20
Introducing Viable
You've got a lot of customer feedback living in your support tickets from apps like Zendesk and Intercom. Someone at your company spends hours making sense of that data and reporting those insights to management, product, marketing, sales, and operations teams. We spent the last year at Viable …
Daniel Erickson
CEO
How customer support teams use Viable
Customer support teams are frequently asked by their colleagues to answer all kinds of questions about customers. The questions can get very specific and require digging into support ticket data, sometimes hundreds or thousands of tickets across multiple support channels. It’s inefficient and slow. …
Viable Team
Staff
How Product managers and marketers use Viable
Product managers and marketers do their best work when they understand customers well. Customer research studies are great for learning about customers but can take time to set up and get outdated quickly. There’s a lot to be learned from customer feedback, which is real-time and abundant. But such …
Viable Team
Staff