Is learning what your customers think always worth the investment?
Surprisingly, not everyone's convinced.
For decades, companies have relied on score-based metrics (NPS, CSAT, CES) or usability testing to understand customers. But are these methods enough to inform product and customer initiatives?
Watch our on-demand webinar on this topic.
Learn from leading UX researchers about what’s worked, what hasn’t, and what practical alternatives can provide deeper customer insights to effectively drive growth.
Last Updated: 10/14/21
The Customer Research Most Likely To Lead to Growth
Sometimes companies that tout being customer driven don’t tell their teams why they need to be customer driven. They don’t start with the end in mind. It leads to confusion among teams who end up doing customer outreach in a rushed way. Start, instead, with a clear sense of what you’re trying to …
Use Zapier Integrations to Automate Qualitative Analysis with Viable
But what if you use a different helpdesk tool, like Help Scout or Freshdesk? Or your customer support takes place via Twitter or Facebook? What about customer notes you store in your CRM tool that you’d like to analyze at scale? There are also online reviews from G2 Crowd or Promoter you may want …
We raised funding to automate qualitative analysis!
SAN FRANCISCO, CALIFORNIA (September 16, 2021) -- Viable, an analytics startup using artificial intelligence to automate text analysis of customer feedback, announced it has raised $3.9 million in pre-seed and seed funding to bring to market its next generation qualitative analysis AI tool. Craft …