We’ve changed our pricing to better reflect the different growth stages of our customers.
Instead of having a single tier for non-enterprise companies at $30/month plus $0.09 per data point, we split that into two tiers and lowered the price per data point. Our price tiers are now:
$250 a month for up to 5,000 data points
+$0.05 per data point above 5,000
$500 a month for up to 10,000 data points
+$0.04 per data point above 10,000
50,000+ data points a month
Customers with more than 50,000 data points a month would get a volume discount. We don’t offer a single discount amount because it depends on how much data there is and whether additional resources would be needed to support a specific enterprise setup.
Offering a bundle of data points removes a lot of the mental math you would otherwise have to do. We’ve seen 5,000 and 10,000 data points per month reflect pretty good approximations of qualitative customer feedback volumes for startup and growth stage companies respectively. As businesses grow, they’ll be able to take advantage of data point discounts beyond 10,000 per month.
The additional price per data point provides flexibility in case data exceeds the monthly limit.
We still believe charging only once for a data point—at ingestion—makes the most sense. The goal at Viable is to encourage curiosity and discovery among our customers. We want teams to ask as many questions as necessary to get the insights that will help them better understand their users and improve their products. That’s why we don’t charge per question asked.
The cost per data point in our new pricing tiers is lower than before. We think there’s a lot of value in Viable but also understand that a single, 9 cent price per data point was hard to grasp. With this new pricing structure, you pay one flat fee for most of the data you send us.
At the same time, we wanted any overages in data to be accessible from a cost perspective. At the new price point of 4 or 5 cents per data point, we believe that’s the case. We think our customers will appreciate it.
Most business leaders would likely agree that pricing is hard. No less so in the tech industry. There are so many different pricing models in the market that it’s almost overwhelming. From choosing the number of tiers to deciding what to include in each one, there are a lot of decisions to make. We’re not sure any company gets it 100% right every time but we think we’re moving in the right direction.
We’d love to hear from you. What pricing models have you seen work really well (or not so well)? Send us a tweet.
Last Updated: 04/06/21
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