No matter where qualitative data comes from, Viable brings it all together so you can look for insights that drive your marketing initiatives regardless of the source.
Spend your time with the segments that make an impact
With your qualitative feedback turned into data you can query, you’ll have a clearer picture of the folks you’re really reaching—and those you’re trying to reach.
Do user research fast and iteratively with super-smart AI
Natural language processing actually learns the sentiments and opinions of your customers. Ask, “what do teens like about our app?” or “are customers interested in fashion?” Get answers in seconds.
Inspire love and loyalty from the customers you want to reach
Marketing is equal parts art and science—it’s all about getting the right message to the right people. Your numbers tell you what resonates, and Viable’s analysis of your customer feedback helps you learn why it resonates, so you can craft campaigns that connect with people in ways that matter to them.
Add an AI marketing assistant to your team’s Slack.
Instant customer insights in any conversationAsk @viable a question in Slack, and get an answer right away. Anyone in the channel has access to rich data about what your customers are saying.