The Top Survey Analysis Tools To Unlock Customer Insights (2023)

Surveys are a tried-and-true way for marketers to understand the pulse of their customers, and modern solutions are helping them extract more valuable insights.

Survey analysis tools allow you to dig deep into the data you've collected, helping you identify patterns, trends, and insights that can guide your business decisions. In this post, we'll explore some of the top survey analysis tools for 2023.

Viable: AI-powered survey analysis that goes deep beneath the surface

Viable takes survey analysis to new heights by harnessing the power of artificial intelligence. Unlike traditional survey tools that simply collect and present data, Viable uses advanced AI algorithms to analyze responses and extract meaningful insights.

Viable's AI can understand and categorize open-ended responses, identify key themes and sentiments, and even answer questions about your data. You can ask it questions like "What features do enterprise customers want us to prioritize next?" or "What are the main issues new customers in Europe are facing during onboarding?" and get detailed, data-driven answers. You can even ask the AI to find similar groups of answers and write you a short summary or longer-form report. Plus, it integrates with some of the most popular survey analysis tools, allowing you to dig deeper into your responses.

Viable also uses customer traits and metadata to run true analysis and make recommendations based on details like net promoter scores (NPS), customer tiers, region, and more — the same way a human would. This level of detail provides a holistic understanding of who is discussing a particular theme, adding another layer of insight to your analysis.

There's no need for data science expertise or complex setup – you can start getting insights from your data in minutes. And with Viable's commitment to data security, you can work with confidence knowing your data is secure.

SurveyMonkey: 20 million questions answered daily

SurveyMonkey is one of the most popular survey tools around, boasting over 40 million registered users. It offers a comprehensive questionnaire building solution and metric analysis tools, allowing those without any coding skills to create complex question sets and process the responses easily and efficiently.

One of the standout features of SurveyMonkey is its ability to integrate with other tools to enhance its functionality, including Viable. By using Zapier, you can connect SurveyMonkey to Viable, allowing you to analyze customer survey responses and gain richer insights from open-ended answers automatically.

Typeform: Personalized customer surveys

Typeform takes a different approach to surveys. Instead of focusing on how complicated a questionnaire can be, it focuses on user interaction. The idea is that engaging the end user leads to better responses. This approach seems to work well, with Typeform getting on average four times the completion rate over what the industry considers standard.

If you’re looking to take your surveys even further, consider integrating Typeform with Viable. The combination of these two powerful tools allows you to instantly analyze customer feedback from Typeform responses, and extract meaningful insights from them.  

AskNicely: NPS-focused surveys

AskNicely’s unique selling point is that it can collect live information based on NPS, which is an excellent way for a business to gauge the strength of its customer relationships.

AskNicely integrates with many customer workflow options, including Salesforce, Hubspot, Slack, Zendesk, MailChimp, and Zapier. With these connections, surveys can target specific customer groups, and their reaction to new products and services can be collected to present real-time to live dashboards.

Formstack: Versatile form creation

Formstack is a versatile survey product that allows for the creation of sophisticated surveys and the harvesting of their responses. It can be used for straightforward customer feedback panels on websites and social media, as well as more complex uses such as processing leads and analyzing their rate of conversion by integrating it into other sales management solutions.

Formstack offers a user-friendly, flexible solution with a range of pricing levels, from Bronze to Platinum. The Bronze package offers a single user solution with basic forms and no application integration, while the Platinum plan offers a multi-user license with the scope for multiple forms and thousands of submissions per month.

Google Forms: Simple and affordable

For those who don't need anything exotic or complicated, Google Forms is a perfectly adequate tool that requires little skill or experience to use. It's available for free as a personal edition or as part of the G Suite for business platform.

Responses are stored automatically into Google Sheets, allowing them to be easily transferred to an Excel spreadsheet or a database later. With the Google Forms Zap for Viable, you can enhance the value of your surveys by uncovering key themes and sentiments within your responses. 

JotForm: Easy form building

JotForm is an online web and email survey building solution that aims to be even easier to use than Typeform. It offers a coding-free solution that most marketing people should be able to master quickly to generate the leads or feedback they need.

JotForm has built a customer base of 2 million regular customers, creating forms in 177 countries and 12 languages. A Start plan is free to use, and paid plans offer increased submissions, storage space, forms, and views.

Zoho Survey: Comprehensive survey solution

Zoho Survey is a comprehensive survey solution that offers a wide range of features to help you create, distribute, and analyze surveys. With over 25 question types, customizable themes, and flexible distribution options, Zoho Survey makes it easy to create surveys that fit your needs.

One of the standout features of Zoho Survey is its robust analysis capabilities. The tool offers real-time reporting, advanced data analytics, and cross-tabulation, allowing you to dive deep into your survey data and extract meaningful insights. Plus, with integrations with Zoho CRM, Google Sheets, and other popular tools, you can easily sync your survey data with your other business systems.

Choosing the right survey analysis tool

The right survey analysis tool for your business depends on your specific needs and goals. Consider factors such as the complexity of your surveys, the size and diversity of your audience, the types of questions you want to ask, and the depth of analysis you require.

Remember, the goal is not just to collect data but to unlock insights that can drive your business forward. By choosing a tool that offers robust analysis capabilities, you can ensure that your surveys deliver valuable, actionable insights that can inform your product development, marketing strategies, and customer experience initiatives.

In the era of data-driven decision making, these tools aren’t just nice to have—they're essential for staying competitive and meeting the evolving needs of your customers. To see how Viable can help you maximize your survey efforts, try a demo today.

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